In short, Add Shoppers™ is a pre-sale solution for e-Commerce providers to incentivize more sales through its unique social sharing technology. But that’s just the tip of the iceberg. This robust platform gives retailers the opportunity to easily install share buttons which, in turn, offer coupon code incentives to their potential customers.
For example, a retailer logs into the Add Shoppers™ dashboard, selects either the code which fits their e-Commerce shopping platform provider or a custom code, then adds the short java script to their e-Commerce site. Icons are then displayed showing the coupon amount the potential shopper will receive once they’ve shared the item on either Facebook, Twitter, Email, Pinterest, Kaboodle, Stumble Upon or Google Plus.
Platforms currently supported by the Add Shoppers™ technology include Magento, Volusion, Big Commerce and Shopify. In an effort to increase sales and virally spread product offerings this really is a no-brainer for both retailers and e-Commerce platforms looking to offer their retail customers additional tools to increase sales.
Add Shoppers™ is a North Carolina based startup led by CEO Jon West. Speaking to Commerce On Facebook, Jon stated “We just want to make the coolest, best product for retailers. Our aim is to become the ‘add this’ of e-Commerce”.
Once a potential shopper shares an item, the retailer has access to a whole array of well laid out, easy to read and manage, reports. The data includes information about the people who are the brands social influencers, which products are being shared, which social networks are producing the best return on investment, social network reach and demographic information including gender and geographic location of the people sharing the brands’ products.
The screenshots below show the dashboard layout and how the retailer would view their social reports:
Additionally, live examples can also be found on Fairway Styles and 3Tailer.
Christian Taylor, CEO and founder of Facebook storefront provider Payvment, recently shared his thoughts for the growth of social commerce in 2012. Mr Taylor pointed out three ways that ‘taste graphs’ will fuel social commerce. A taste graph, similar to Facebook’s ‘open graph’ is the specific and personal tastes of a user who is connected to you in a social capacity, whether as a ‘friend’, ‘fan’ or just someone who has subscribed to your Facebook updates or vice versa.
As an advocate of Social Shopping and f-Commerce, it is always a little disturbing to read misquoted articles that contain statistics which mean absolutely nothing. It is even more disturbing when the headlines of such articles are actually detrimental to the f-Commerce industry.
In a bid to repeat the success of Black Friday, Payvment is offering ALL of their social storefront customers the opportunity to create and offer one day deals which will then showcase on Payvment’s Shopping Mall within Facebook.
In a recent guest post on Forbes, Facebook’s director of commerce partnerships, David Fisch shared some advice for retailers using social media (I’m sure he only meant Facebook) to promote their stores.
In a bid to extend its reach of e-Commerce products, Intuit is now offering SimpleStore for Facebook. This offers any current SimpleStore user the opportunity to add a store to their Facebook business page for free. Intuit’s reasoning behind the addition to their offering is the fact that Americans are spending more than 50 billion minutes a month on Facebook.
There has been speculation over the last few days that Facebook are looking into real money online gambling applications within Facebook. The rumors, first started by 
Social commerce continues to see tremendous growth, with the majority of businesses implementing social commerce initiatives. These vary from experimentation with the addition of simple social sharing buttons on their existing e-commerce store, through to fully fledged stores hosted within Facebook. In addition, the majority of those businesses who do not yet have a social commerce strategy are considering establishing one.