StoreYa

The answers were provided by Eyal Reich, COO, StoreYa.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Merchants can upload products to their store using API, CSV or manually.

  2. Can this be an automated upload?

    If you use the API, the upload will be automated. If you use CSV uploading will be semi-automated. We also enable manual upload of products.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Merchants can offer discounts limited for Fans who “Like” their page.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    All transactions occur outside of Facebook.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes! We see this as an advantage for the web store to be able to use its secured checkout and control its transactions from its end.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes. We offer that kind of search as well as filters by categories and/ or prices.

  7. What is your pricing model?

    Early adapters who will join us during our Beta phase will be getting our service for free for as long as we run our Beta. Once notified that the Beta is over, everyone will be getting additional 30 days of free trial.
    After the free trial our monthly costs are going to vary according to store’s number of products:
    i.     $10 for a store of up to 500 products;
    ii.     $15 for a store of up to 1,000 products;
    iii.     $20 for a store of up to 5,000 products.
    iv.     More than 5,000 products – will be dealt with personally.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Yes! We enable Magento and are scheduled to offer more integrations shortly.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    Users can comment, like, share and send any specific product or the entire store. We are seeing specific products becoming an additional wall with all the comments gained, which is, of course, the pure essence of F-Commerce – driving fans’ friends through their engagements.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    We offer a unique marketing tool enabling merchants to target live potential customers from the entire Facebook network (and not just from their group of fans).

 

 

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Shop Igniter

Shop Igniter – Facebook Store

The answers were provided by Carrie Thomas, ShopIgniter.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Products can be sourced into the ShopIgniter platform in a variety of format including our open API archetectuer, continuous CSV import, or through our manually by product.

  2. Can this be an automated upload?

    Yes, using our restful API a client can schedule automated uploads of products, products catagories, and content descriptions and swatches. Most of our clients use this format and sync orders out to their order management software using the same export API’s.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Yes. A primary driver and purpose of engaging with brands through social media is for special offers.  With our Social Promotion Engine brands or retailer can generate viral awareness and increase sales by implementing new retail models.  These models include promotional sales, including private sales, VIP sales, and time based sales (flash sales).  Incentive programs are flexible and defined by the retailer to be store wide, category, or product offerings, and can be used as part of incentive programs that allow your fans to earn store credits.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    Yes.  Up to 25% of a shopper’s online time is spent on Facebook so it makes sense for you to engage consumers and to sell on Facebook.  We provide a robust, full-featured channel, in-stream or in-tab,enabling full control of products, pricing, options within the Facebook and very soon on twittter.  Our customers have seem a decrease in cart abandonment and increased cart sizes when the transaction remains in Facebook.(when compared to their web store).

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes. While the preference is to resolve the transaction where the social activity occurs we do support redirecting purchase activity back to the clients .com.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes.  However, depending on the size of the product catalog this is not always recommended. With our in-stream purchase experience we allow our clients to curate products into the conversation and enable their fans to engage and purchase. If the client wants the full product catalog in-tab our platform supports an unlimited number of product types and items.

  7. What is your pricing model?

    We use a success based pricing model that allows us to share in the direct commerce outcomes (purchases) as well as the social results (shares, likes, review, rewards, coupons, etc.)

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    If the client is not looking to replatform their exisiting e-commerce system we are well positioned to support an integration through our API.

 

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E-Commerce Providers Adding Facebook Stores to their Offering

Until now, e-commerce providers have provided web based solutions based on selling products on the web.  Now, with the rise in popularity and in an effort to conquer the social commerce stratosphere, a new addition is being added to e-commerce solutions – The Facebook Store.

Some platforms such as Shopify and Magento are entering into partnership deals with existing Facebook storefront providers which include Zibaba and Beetailer.  All of the integration work is made by the Facebook storefront development company using API’s provided by the e-commerce platform.  The result is that users of the e-commerce platform will be able to easily migrate their web store, seamlessly into Facebook.

Other e-commerce providers are adding the Facebook solution themselves.  One such company is Gloople.  The Gloople website highlights all of the features of their overall solution and additional modules and compares, feature to feature, with competitors Shopify and Volusion.

With this addition to e-commerce providers offerings, the only conclusion is that the race to provide Facebook stores is hotting up.  Only time will tell now, if Facebook really is the destination of online shoppers.

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