ShopIgniter CEO To Increase Awareness of Social Commerce at OIA Rendezvous

Matt Compton CEO of ShopIgniter is speaking to leading Outdoor Industry brand names in the Rendezvous conference taking place today and tomorrow in Portland, Oregon.  He will be specifically presenting 12 tips for outdoor brands to implement and ignite social commerce programs.

This is a great way to increase awareness by showing real case studies of existing brands successfully executing social commerce programs on Facebook.  Other executives included in the lineup are from companies such as Columbia Sportswear, Patagonia and Timberland.

Right now brands are unsure of the benefits of opening commercial real estate on Facebook.  A hard hitting presentation from key figures in this space is one of the ways to combat this lack of knowledge and general skepticism.  It’s still early days for retail brands selling on Facebook and, as yet, there has been no real proof of success.  However, in the current climate retailers should be looking in every direction to gain additional sales and increase brand exposure.  The mentality of social shopping has prompted conferences such as ‘The Rise of The Social Consumer’.  It is believed to be only a matter of time before shopping on Facebook becomes a billion dollar industry.  Only with events such as these and executives such as Matt Compton standing in front of the correct target audience with real statistics, can the social commerce industry be taken seriously.

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