80 Percent of Internet Users Purchased from a Facebook Store

As an advocate of Social Shopping and f-Commerce, it is always a little disturbing to read misquoted articles that contain statistics which mean absolutely nothing.  It is even more disturbing when the headlines of such articles are actually detrimental to the f-Commerce industry.

The headline in question “More than half of shoppers don’t trust Facebook”, published recently on Internet Retailer.  Now that’s a pretty big claim.  At a first glance it would be easy to assume that thousands, maybe even hundreds of thousands of people were asked about their concerns regarding the ‘shopping on Facebook’ phenomena.  After all, in full throws of the holiday season, there would be a lot more people around to answer such a question.

However, reading further into the article which was published on December 27th, it becomes apparent that the survey concluding that “More than half of shoppers don’t trust Facebook” was actually conducted almost five months ago, back in August.  The number of shoppers who had responded to the survey was a staggering 722.  Yes, that’s right, 722.  722 people of which 382 people stated a ‘distrust in Facebook shopping’ in August 2011 provoked the headline in December 2011 “More than half of shoppers don’t trust Facebook”.

The original survey which was conducted by ThreatMetrix, an online fraud prevention company gives no details of demographic details or geographic location of the 722 participants.  After reading this I asked five friends if they had ever bought from a Facebook store.  I found out that four of my friends had indeed bought from a store on Facebook.  I quickly concluded, based on the above research principals that 80% of polled Internet Users have purchased from a Facebook store.

On a final note, the article published on Internet Retailer quoted a Mr Alisdair Faulkner, Chief Products Officer at ThreatMetrix.  Mr Faulkner stated “With new account registration, you have [criminals] who will sign up with social networking sites like Facebook in order to gain access to current user information”.  On behalf of CommerceOnFacebook.Com I would like to offer a reward to anyone who actually understands this comment and can explain the relevance of such an absurd quote.  Apart from being a totally random comment, what is the connection between this comment and Facebook stores?  Admittedly anyone can setup a false profile on Facebook and add people as friends.  Depending on security settings would determine which personal information can be viewed by connections and non-connections.  But surely this has absolutely nothing to do with f-Commerce?

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.10_1130]
Rating: 0 (from 0 votes)

Marketing Tips for Small to Medium Sized Brands with Facebook Stores

Initial Fan Acquisition

Unless you have previously run marketing campaigns for your brand’s Facebook fan page or you have had a fan page for a while and have made an effort to engage and interact, the number of fans you begin with will be relatively low.

In order to acquire new fans and increase the growth of your Facebook fan page, it will be necessary to run paid advertising using Facebook ads.  Here are some key points to bear in mind when running the paid campaigns in Facebook.

  • Set a budget
  • Set a goal
  • Always check the cost per acquisition of a new fan (cost divided by number of new fans)
  • Make adjustments to targeting in order to lower the cost of acquisition
  • Target according to fans who will potentially become paying customers
  • Begin instantly communicating with new fans

It is important to realize, even at an early stage, that you cannot just grow your fan base and expect to make a sale.  Additionally, paid advertising can be run directly in Facebook.  Therefore there is no need to find a storefront provider based on their ability to run ads from their admin interface.  This is just an extra revenue stream for the provider and is of little benefit to your brand.

Engagement

From the moment your brand begins to acquire new fans it is imperative to interact with them.   Interaction and engagement between a brand and its fans involves building a relationship that involves getting to know a little about each other before any form of selling can take place.

Run contests, ask questions, show polls, give relevant and interesting information to the fans.  Find out a little about them and share ‘exclusive’ information with them about your brand and about you.  Don’t hide behind your brand.  Use a real name and a real identity and become the ambassador of your brand.

There are many free or low costing apps that can be used to interact and engage your fans.  Always have a plan of action for engagement.

Identify Your Key Fans

Knowing who amongst your fans are social influencers are key to the success of your Facebook store.  If your store front provider does not provide this key data, perhaps you are with the wrong social store provider.  There are 3rd party applications which, for a small monthly fee, can be integrated into your Facebook fan page and analyze who your brand influencers.  Extole provides a whole suite of social analytics built to identify your potential brand evangelists.

Make It Viral

So you’ve heard about how easy it is to market on Facebook but, unless you follow the above steps, you’ll find yourself stuck in a dead end and wondering where to go from there.  Making something viral doesn’t just happen on its own.

By this time, you have got to know your fans a little, seen who can potentially help spread the word about your brand and have started to build a fan base.  Understanding what goes viral and why is the key to watching something get spread by ‘word of mouth’.  From a great discount to a one day flash sale offering genuine bargains these are the type of online deals that go viral.  Give these deals a kick start by offering additional reductions to your identified brand evangelists to spread the word.  Don’t forget to keep measuring the success of your promotions.

Analyze and Optimize

Commerce on Facebook is still in its infancy.  The only proven data out there are case studies from large brands that have invested quantities of time and money to achieve results.  What is known at this stage is that flash sales and big discounts work well with social media.  Every time your brand makes a promotion or executes a plan, always have the right tools which enable you to analyze and thereby optimize for future promotions.

3rd Party Professional Services

For help planning and executing any of the above points there are a number of resourceful agencies eager and willing to help.  At Sociarati Media all new clients receive one FREE consultation.

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.10_1130]
Rating: 0 (from 0 votes)

20 Facebook Storefront Providers – Compared by Daily and Monthly Application Usage

In the table below we took 20 Facebook store providers and, using statistics powered by AppData, we compared each provider by application usage. The results show daily active usage and monthly active usage.

The providers we have included are:

  • ShopTab
  • VendorShop
  • Boosket
  • BigCommerce SocialShop
  • Payvment e-Commerce Dashboard
  • Storefront Social
  • Voiyk Connect Store
  • Click4Webstore cz
  • Shopializable
  • ShopBuddy
  • Click4Webstore sk
  • OWJO
  • Highwire Storefronts
  • Volusion – Social Store Builder
  • ShopShare
  • Wishpond
  • Vendio Store
  • Social Shop by InstanteStore
  • Click4Webstore en
  • Infused Commerce

There may also be companies who are not included as their data may not have been available or their app was not represented by their actual name. In these cases we encourage storefront providers to contact us with their data for the next comparison chart.

It is also important to bear in mind that enterprise store providers, such as ShopIgniter and 8th Bridge are not included in this list as they are not playing the same ‘numbers game’ as the small to medium size providers of Facebook storefronts.

We also decided to use data that showed the Payvment e-Commerce dashboard and not the Shopping Mall by Payvment, as the e-Commerce dashboard shows a better representation of client base and not shopper base.

One other thing to bear in mind when looking at these statistics is that overall application usage for some of these vendors includes clients and shoppers in the cases where shoppers must ‘allow’ the application before even beginning their shopping experience.

We are looking for feedback on this data and encourage your comments and thoughts.

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 9.5/10 (2 votes cast)
VN:F [1.9.10_1130]
Rating: 0 (from 0 votes)

Social Store by 3Dsellers

Social Store by 3Dsellers.com

The answers were provided by Shiran Kleiderman, co-founder 3DSellers.

1. What is the format that merchants can upload their product catalogs to their Facebook store?

Any eBay merchant can subscribe to “Social Store” via the eBay App Center. Social Store then takes the merchant’s eBay items and places them on a Facebook business / fan page.

2. Can this be an automated upload?

The process is automated. Moreover, the two stores (eBay and Facebook) are synced.

3. Do you give merchants the ability to run group offers from their Facebook store?

The current version of Social Store only embeds the different auction and fixed price eBay items on the merchant’s Facebook page.

4. Can stores be setup to enable shoppers to checkout within Facebook?

Not at this time, due to the fact that the actual buying is done on eBay.

5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

We offer customized services for the app. An eBay merchant can contact us and we’ll customize the process.

6. Is it possible to search the entire product catalog within Facebook?

Yes, this will be available in the next version of the app.

7. What is your pricing model?

The app is $0.95 per month. Customized white label services for external webstores start at a fixed price of $49.

8. Do you enable 3rd party integrations? For example Magento / e-Bay etc?

Yes, at the current time, the app is mainly for eBay merchants. Next versions will also support Amazon, Magento, etc.

9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

The app displays “Like” buttons on each eBay item. Moreover, the app helps the merchant drive traffic from his Facebook page to eBay.

10. Do you offer any tools for merchants to promote their Facebook storefronts?

The merchant can share his Facebook page, this being a kind of business card.

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.10_1130]
Rating: +1 (from 1 vote)

Challenges for the fast growth in Social Commerce

Guest article written by Kevin Warhus, eCommerce Marketing Manager, ShopTab.

In today’s ever-changing, digital market there are new hurdles and opportunities popping up all the time. Recently, a trend in social selling through channels such as Facebook and Twitter has begun to captivate the B2C and B2B markets. Never before have marketers been able to reach such targeted groups in personal ways. With a wide variety of mediums at your disposal, almost any company can find a social solution that is right for them.

With the recent growth of social selling great opportunities are created as well as new problems to overcome. What is the best way to connect with your customers in this new channel? What kind of ROI can you expect from social selling? While unfortunately there is no golden goose to provide all the answers for your brand specifically, companies like ours can help your business overcome the frequent challenges of social selling.

B2C challenges

Booz & Co predict $15 billion in social commerce revenues by 2014. That is approximately 10% of the eCommerce market, and your brand is foolish to not fight for your share. That being said, we know it can be challenging for many brands to make their initial entrance into social commerce, so take the time to plan your attack. There are countless options to reach your audience through social commerce, but one of the most innovative and exciting methods for B2C companies is though social stores on Facebook.

To get started, examine your competition to see if they already have stores active on their Facebook page or other social pages. Explore their site to see what works for them and what could be improved upon. Then, you must decide how you are going to build out your store and gain an edge on your competitors. For instance, ShopTab, our social commerce storefront, has many customization options to set your brand apart. ShopTab offers customizable colors and logos for branding, language and currency options, full text control on each page, and a large variety of personalization options to help change the look and feel of your Facebook store. One of our clients changes their page banner for each store page weekly to support their specific promotions calendar.

Once your store is up and running it is crucial to develop a marketing plan to get customers aware of your new social efforts. Selling happens with smart promotion and positioning in each unique channel – social is no different and requires its own strategy and tactics. Drive them to your social store through featured posts on your social pages, offer promo codes or specials for your social users, or make customers aware of your Facebook page when they are on your website. Remember, buying on Facebook is new to most users so take your time to educate them on this new option.

Overall having a social presence for your store can help your brand connect with customers. It can be a fun way to further build your relationship while also making sales as customers will enjoy this new shopping experience from their favorite social sites. Social stores can also help show customers you are on the cutting edge of the newest trends which can encourage trust and credibility in your brand. It is important to note that many retailers understand that many times it takes multiple impressions to create a sale – your social store is one more option to create that impression through a view of a product on your page or a friend’s like of that product on your wall. Together these elements create the unique value of a user’s social experience while buying from your brand and will be critical to creating repeat revenues in the future.

B2B challenges

Social selling for B2B companies presents similar opportunities, but often need to address different challenges. Beyond the need to create fun shopping experiences for customers, B2B social selling is primarily about educating clients with intelligent and engaging marketing, not just presenting your standard approach in a new medium..

Social selling may not be right for every business, but it is definitely a large opportunity for many B2B brands. Ask yourself who you are trying to target, and what you want them to get out of the social experience. Then, design your social selling strategy to best fit the specific needs of your target clients and their businesses.

Social selling for B2B can often include email marketing, building close client relationships through social media, and offering convenient and innovative alternatives to traditional business methods. Whatever the solution may be, it is important to utilize these tools to not only acquire new customers, but also to strengthen the relationship with your existing customers. Don’t forget to bring them along for the ride!

Overall

For either type of business is it crucial to monitor your efforts and keep a close eye on your store’s behavior through purchases and activity levels. We highly recommend that client’s leverage products like Google’s free analytics tools to track your conversion of sales on your website and to monitor traffic generated from your social sites and shops. The features within a product like Google Analytics can help pinpoint your social ROI and help determine what is working and what is not.

Another necessary component to social selling is monitoring and responding to your customers who reach out to your brand through social media. This element of your marketing mix is mandatory if you desire to build strong relationships with your clients. Make it a habit to check your social pages at least daily and keep up the conversation with customers. Don’t be afraid to ask questions to get a better idea of what they want from your brand and your marketing efforts.

Last but not least, it is vital to constantly change up your store and marketing efforts. Keep up with the changing demands of your clients and continue to surprise and stimulate them with fresh, innovative ideas! We have one client that takes a very different tone in describing their products on Facebook because they believe the audience reacts to their products differently in that environment.  Your creativity and passion will be rewarded!

Whatever your strategy may be, integrating social selling into your marketing plans is an excellent way to connect with customers and increase sales through personalized interactions. Analyze your customers and determine what they want to see from your brand now and in the future. With the proper mix, your business will soon see amazing results and can capture its share of the social selling revolution. Good selling!

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.10_1130]
Rating: +1 (from 1 vote)

StoreYa

The answers were provided by Eyal Reich, COO, StoreYa.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Merchants can upload products to their store using API, CSV or manually.

  2. Can this be an automated upload?

    If you use the API, the upload will be automated. If you use CSV uploading will be semi-automated. We also enable manual upload of products.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Merchants can offer discounts limited for Fans who “Like” their page.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    All transactions occur outside of Facebook.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes! We see this as an advantage for the web store to be able to use its secured checkout and control its transactions from its end.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes. We offer that kind of search as well as filters by categories and/ or prices.

  7. What is your pricing model?

    Early adapters who will join us during our Beta phase will be getting our service for free for as long as we run our Beta. Once notified that the Beta is over, everyone will be getting additional 30 days of free trial.
    After the free trial our monthly costs are going to vary according to store’s number of products:
    i.     $10 for a store of up to 500 products;
    ii.     $15 for a store of up to 1,000 products;
    iii.     $20 for a store of up to 5,000 products.
    iv.     More than 5,000 products – will be dealt with personally.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Yes! We enable Magento and are scheduled to offer more integrations shortly.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    Users can comment, like, share and send any specific product or the entire store. We are seeing specific products becoming an additional wall with all the comments gained, which is, of course, the pure essence of F-Commerce – driving fans’ friends through their engagements.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    We offer a unique marketing tool enabling merchants to target live potential customers from the entire Facebook network (and not just from their group of fans).

 

 

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.10_1130]
Rating: +2 (from 2 votes)

InstanteStore

InstanteStore – Facebook Store

The answers were provided by Lauren Green, InstanteStore.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?Since InstanteStore includes a full webstore in addition to the Facebook Store, our users can easily add their store products to their Facebook Store by selecting the different available criteria (eg. show on sale, new, products in a certain category or all products).
  2. Can this be an automated upload?Yes. It is automated. Once you’ve selected the criteria for adding products to your Facebook Store, any product added to your webstore will automatically appear in the Facebook Store if it matches the criteria you chose.
  3. Do you give merchants the ability to run group offers from their Facebook store?We currently don’t have that feature but that is something that we’re currently working on. It will be released as a free module upgrade in the very near future.
  4. Can stores be setup to enable shoppers to checkout within Facebook?Yes. Currently, the entire shopping process is done via Facebook from browsing, viewing items in their shopping cart and also checkout.
  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?Yes, our merchants can choose whether they want the shopping process to be within Facebook or redirected to their own webstore upon checkout.
  6. Is it possible to search the entire product catalog within Facebook?We’re currently completing the search feature for Facebook. So, in the very near future, visitors will be able to search through the entire product catalog via Facebook. As with our main InstanteStore solution, the Facebook Social Shop module is constantly being updated with new features.
  7. What is your pricing model?The “Social Shop” module is actually included free with the InstanteStore Shopping Cart Software service. The InstanteStore service lets you build a fully-featured webstore with advanced ecommerce functionality. The Social Shop module is just another part of InstanteStore. Pricing for the InstanteStore service with Social Shop module starts from only $19.97/month.
  8. Do you enable 3rd party integrations?  For example Magento/ e-Bay etc?We are already integrated with eBay to quickly post items for auction on eBay. That is done within InstanteStore itself. We’re currently integrated with quite a number of other 3rd party providers as well such as Quickbooks, Endicia for easy USPS shipping, StoneEdge and Doba drop shipping for quick & automated product sourcing and fulfillment.
  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.Visitors can easily Share and Like any product in the catalog. We will be adding Facebook Commenting to this very shortly as well.
  10. Do you offer any tools for merchants to promote their Facebook storefronts?Yes. We provide an attractive “site seal” for our merchants to place on their webstore. The site seal will automatically link to their Facebook store.  In addition to that, we have a module that the merchant can configure to automatically post selected products to their Facebook page’s wall and also their own personal Facebook wall as well. Since posts to the Facebook Wall appears in fan’s news feed, this helps to promote the different products they can find in the merchant’s Facebook Store.

 

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.10_1130]
Rating: 0 (from 0 votes)

Payvment

Payvment – Facebook Store

The answers were provided by a support representative at Payvment.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Merchants can upload products to their store manually, using the CSV importer, or using our API.

  2. Can this be an automated upload?

    If you use the API, the upload will be automated. If you manually upload products or use our CSV importer the upload will not be automated.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Merchants have the ability to enable a storewide discount only for Fans who “Like” their page.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    All transactions occur within Facebook.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Currently, this is not available. All transactions occur within Facebook.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes, when searching in the search bar, results are first returned from the merchant’s store if no results match then results will appear from across Facebook. When you launch a store, you join Payvment’s huge network of 60,000+ stores and get into our Facebook-wide shopping cart system.

  7. What is your pricing model?

    Payvment is completely free, we will not charge you any fees or take a cut of your sales to use our Facebook solution. Our goal is to develop the best social network shopping technology and with your feedback we can continue to improve. Launch a Facebook store now and it will remain free even after our public beta ends.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Currently, this is not available.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    For example share/like/rate/comment etc. We offer in depth social integration. Users can share, email, tweet, like, and comment on products. Merchants can implement their Twitter feed and Facebook wall to their store. Customers have the ability to rate the buyers after a purchase is made.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    Merchants can choose to have their products listed in the Shopping Mall on Facebook.

 

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.10_1130]
Rating: +1 (from 1 vote)

Shop Igniter

Shop Igniter – Facebook Store

The answers were provided by Carrie Thomas, ShopIgniter.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Products can be sourced into the ShopIgniter platform in a variety of format including our open API archetectuer, continuous CSV import, or through our manually by product.

  2. Can this be an automated upload?

    Yes, using our restful API a client can schedule automated uploads of products, products catagories, and content descriptions and swatches. Most of our clients use this format and sync orders out to their order management software using the same export API’s.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Yes. A primary driver and purpose of engaging with brands through social media is for special offers.  With our Social Promotion Engine brands or retailer can generate viral awareness and increase sales by implementing new retail models.  These models include promotional sales, including private sales, VIP sales, and time based sales (flash sales).  Incentive programs are flexible and defined by the retailer to be store wide, category, or product offerings, and can be used as part of incentive programs that allow your fans to earn store credits.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    Yes.  Up to 25% of a shopper’s online time is spent on Facebook so it makes sense for you to engage consumers and to sell on Facebook.  We provide a robust, full-featured channel, in-stream or in-tab,enabling full control of products, pricing, options within the Facebook and very soon on twittter.  Our customers have seem a decrease in cart abandonment and increased cart sizes when the transaction remains in Facebook.(when compared to their web store).

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes. While the preference is to resolve the transaction where the social activity occurs we do support redirecting purchase activity back to the clients .com.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes.  However, depending on the size of the product catalog this is not always recommended. With our in-stream purchase experience we allow our clients to curate products into the conversation and enable their fans to engage and purchase. If the client wants the full product catalog in-tab our platform supports an unlimited number of product types and items.

  7. What is your pricing model?

    We use a success based pricing model that allows us to share in the direct commerce outcomes (purchases) as well as the social results (shares, likes, review, rewards, coupons, etc.)

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    If the client is not looking to replatform their exisiting e-commerce system we are well positioned to support an integration through our API.

 

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.10_1130]
Rating: 0 (from 0 votes)

ShopVisible

ShopVisible – Facebook Store

The answers were provided by Lauren Smith, Marketing Coordinator, Shop Visible.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?We allow our clients to upload their products through our ShopVisible platform. The platform is a web based portal that allows the retailer to manage their entire business, from shipping to order management to marketing in a single place. Additionally, we can tie in to other content providers to have the content autoload the products.
  2. Can this be an automated upload?See answer to 1.
  3. Do you give merchants the ability to run group offers from their Facebook store?Absolutely. Our platform allows some of the best features & functions of viral marketing, including group offers.
  4. Can stores be setup to enable shoppers to checkout within Facebook?We believe that true social commerce is a complete shopping experience – including checkout – within Facebook. Our shopping experience is an in-frame store, rather than an application that requires users to allow permission for the app to access their data.
  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?It can, though we believe completing the transaction within Facebook provides the most successful conversion rate and prevents cart abandonment.
  6. Is it possible to search the entire product catalog within Facebook?Yes, our retailer Incipio Technologies has their entire product catalog in their Facebook store. To make browsing easier, we’ve set up custom links on the left navigation underneath their main profile/page photo, as well as easy to navigate links within the store. There’s also a search bar for users to find a specific product, and compare functionality if they’re doing product research.
  7. What is your pricing model?Our pricing model is completely custom, dependent upon several factors and integrations required.
  8. Do you enable 3rd party integrations?  For example Magento/ e-Bay etc?We already integrate with several third party products, which can be found on our website. Those same integrations are available to social commerce customers. We also have the ability to tie in to any other third party not listed, and pricing will be based upon that.
  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.All of the above. We believe that social interaction is the key goal of having a Facebook store. We allow features like share with friends, like the product, compare for research, ratings & reviews.
  10. Do you offer any tools for merchants to promote their Facebook storefronts?We offer the ability to rapidly create promotions relevant to holidays, events, and such within our platform and notify fans, as well as a full marketing suite of tools including CRM and email marketing.

 

Enhanced by Zemanta
VN:F [1.9.10_1130]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.10_1130]
Rating: 0 (from 0 votes)