Incentivized Pre-Sale Social Sharing by AddShoppers

In short, Add Shoppers™ is a pre-sale solution for e-Commerce providers to incentivize more sales through its unique social sharing technology.  But that’s just the tip of the iceberg.  This robust platform gives retailers the opportunity to easily install share buttons which, in turn, offer coupon code incentives to their potential customers.

For example, a retailer logs into the Add Shoppers™ dashboard, selects either the code which fits their e-Commerce shopping platform provider or a custom code, then adds the short java script to their e-Commerce site.  Icons are then displayed showing the coupon amount the potential shopper will receive once they’ve shared the item on either Facebook, Twitter, Email, Pinterest, Kaboodle, Stumble Upon or Google Plus.

Platforms currently supported by the Add Shoppers™ technology include Magento, Volusion, Big Commerce and Shopify.  In an effort to increase sales and virally spread product offerings this really is a no-brainer for both retailers and e-Commerce platforms looking to offer their retail customers additional tools to increase sales.

Add Shoppers™ is a North Carolina based startup led by CEO Jon West.  Speaking to Commerce On Facebook, Jon stated “We just want to make the coolest, best product for retailers.  Our aim is to become the ‘add this’ of e-Commerce”.

Once a potential shopper shares an item, the retailer has access to a whole array of well laid out, easy to read and manage, reports.  The data includes information about the people who are the brands social influencers, which products are being shared, which social networks are producing the best return on investment, social network reach and demographic information including gender and geographic location of the people sharing the brands’ products.

The screenshots below show the dashboard layout and how the retailer would view their social reports:

Additionally, live examples can also be found on Fairway Styles and 3Tailer.

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Curebit Offers Online Stores the Solution for ‘Word of Mouth’ Social Marketing

Everyone talks about how effective ‘word of mouth’ marketing is within the realms of social media. But how easy is it to get customers to recommend your products? Incentivized offers are nothing new. Most online companies have at one time or another considered implementing a ‘refer a friend’ program. Some have successfully managed this while others have fallen by the way side.

The biggest problem, especially for small businesses, has always been the logistics of implementing such a program. In theory, it really isn’t rocket science. But when it comes to online tracking and the reward fulfillment, it just hasn’t been as easy as it sounds.

Now, designed for e-Commerce businesses, Curebit has the solution. First off, they offer simple and seamless integration for users of 3D Cart, Magento, Shopify, osCommerce, OpenCart, Zen Cart and DemandWare. They additionally offer custom integration for sites not using any of the above shopping platforms.

They allow the owners of online stores to offer paying customers a limited time discount in return for a successful recommendation to one of the customer’s friends. The customer can share the offer with their friends via Facebook, Twitter, eMail and Instant Messenger. On receiving the offer and clicking on the link, the friend is then taken to a landing page with additional details. Then, when the friend completes the purchase, the referrer is then notified and receives the discount for their next purchase.

Not only, is the store being recommended to new shoppers, but this also acts as a loyalty program for existing customers who become repeat shoppers. Documented on the Curebit website are two case study examples. Using Curebit, Diamond Candles ran a post-purchase campaign. Sales increased by 15% as a result of the campaign. Another client, Dodocase saw that 60% of their customers shared the offer, powered by Curebit, after making a purchase.

The system also identifies the power influencers with their “Social Influencer Tracking” giving merchants the ability to personally reach out to these customers and offer thanks or additional incentives.

So it’s no wonder that Curebit has just raised $1.2 million in funding from investors which include 500 Startups, Gordon Tucker and Alex Lloyd of Accelerator Ventures.

 

Below is a video which gives an overview of how Curebit works:

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The Key to Successfully Selling on Facebook

Imagine you’re a brand.  You want to have direct contact with the people who buy your products.  You want to know what they want.  How much they are prepared to pay for your products.  And who is recommending your products.  You want to identify your brand advocates and ambassadors and reward them accordingly.  You also want to be up-to-date with buying trends and therefore offer group deals and even customer initiated group deals.  All of this is now possible, but only in one place.

As a brand, selling directly and maintaining a direct channel of communication with your customers may seem a little alien.  It may also conflict with your distributors.  But what if you can give each and every distributor their own online channel of social communication and the ability to sell your products directly from this channel?  As a brand working with distributors you need to be able to set revenue percentages for sales and give your distributors an interface to view sales and commissions.

This is exactly what Panasonic Israel has done using the f-Commerce platform developed and supplied by SortalPanasonic Israel has over 25,500 fans on Facebook.  Therefore, from a common sense point of view, it’s just logical to be able to interact, learn a little and reward the consumers following the Panasonic brand in the Israeli market.  On top of that, Panasonic distributors also have exactly the same tools to utilize and leverage the power of selling on Facebook.  This is already being used by Future Audio Video Ltd, a smaller distributor who is now able to sell Panasonic products directly within Facebook.

Up until now, Sortal have been quietly, but confidently developing their f-Commerce solution.  After signing up a number of high profile clients within the Israeli market in 2011, Sortal are set to offer and promote their fully tuned solution to the rest of the world in 2012.

Sortal’s model is geared towards enterprise clients.  Each customer receives their own custom made, separately hosted application.  Built using the solid foundation of e-Commerce platform Magento, Sortal’s model is simple and focused.  They are looking at working with clients who have already budgeted for selling in Facebook and understand that uploading a few products to a fan page in the hope that items will sell themselves is not the way that commerce on Facebook will work.  Sortal clients must be serious about social media.

Sortal offer features that can already be found in the marketplace such as:

  • Group Offers
  • Offline Coupons
  • Purchasing Within Facebook

They also offer features that have yet to be seen or completely utilized within the social shopping stratosphere:

  • Full featured social loyalty program, including a points system for identifying brand ambassadors
  • Unlimited stores for distributors / affiliates based on Brand’s partners and resellers
  • Gifting – where the recipient is prompted to complete address details
  • Customer initiated group offers
  • Bargaining – which allows customers to name their own price for items

Additionally, being built around the Magento e-Commerce platform, all Magento functionality can be found within the Sortal Facebook store.  These features include:

  • Full account dashboard for customers and merchants
  • Ability to capture emails and send newsletters
  • Run in-store polls
  • Customer wish lists

If f-Commerce has been slow in 2011, part of the problem has been too many providers offering instant solutions to sell within Facebook, but not defining the methods.  The true success of f-Commerce depends on the actual selling within Facebook.  Selling in Facebook is not rocket science, but it is different to conventional online retailing.  Customers do not currently go to Facebook to make purchases.  However, given access to exclusive rewards and the chance to directly communicate with their favorite brands and retailers, will see the trust and purchase levels increase.  Cleverly implemented loyalty programs will keep customers returning and increase the conversion rates on sales.  Brands and retailers, whether big or small, who understand the importance of the investment in terms of both time and money in social media, will be among the first to experience success with social shopping on Facebook.  In short, brands who are able to listen to their customers and respond accordingly, will succeed.

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Social Store by 3Dsellers

Social Store by 3Dsellers.com

The answers were provided by Shiran Kleiderman, co-founder 3DSellers.

1. What is the format that merchants can upload their product catalogs to their Facebook store?

Any eBay merchant can subscribe to “Social Store” via the eBay App Center. Social Store then takes the merchant’s eBay items and places them on a Facebook business / fan page.

2. Can this be an automated upload?

The process is automated. Moreover, the two stores (eBay and Facebook) are synced.

3. Do you give merchants the ability to run group offers from their Facebook store?

The current version of Social Store only embeds the different auction and fixed price eBay items on the merchant’s Facebook page.

4. Can stores be setup to enable shoppers to checkout within Facebook?

Not at this time, due to the fact that the actual buying is done on eBay.

5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

We offer customized services for the app. An eBay merchant can contact us and we’ll customize the process.

6. Is it possible to search the entire product catalog within Facebook?

Yes, this will be available in the next version of the app.

7. What is your pricing model?

The app is $0.95 per month. Customized white label services for external webstores start at a fixed price of $49.

8. Do you enable 3rd party integrations? For example Magento / e-Bay etc?

Yes, at the current time, the app is mainly for eBay merchants. Next versions will also support Amazon, Magento, etc.

9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

The app displays “Like” buttons on each eBay item. Moreover, the app helps the merchant drive traffic from his Facebook page to eBay.

10. Do you offer any tools for merchants to promote their Facebook storefronts?

The merchant can share his Facebook page, this being a kind of business card.

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Zibaba

Zibaba – Facebook Store

The answers were provided by Michael Katz, VP Business Development,  Zibaba.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Zibaba supports individual product upload on a one by one basis.  This is for small retailers with no current web presence or product catalog.  Zibaba additionally supports bulk item upload it csv, excel, xml and ftp.

  2. Can this be an automated upload?

    XML and FTP are the automated methods used by Zibaba for automatic catalog updates.  The store owner sets the frequency through the Shop Manager interface, the location of the file and everything else happens automatically.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Yes, merchants can set up group offers on Zibaba.  They select the product, minimum and maximum number of participants, start time and end time and the amount of discount.  In the same way, merchants can also run Flash sales through the Shop Manager.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    Yes, Zibaba has integration with PayPal and are currently adding more payment options for checkout within Facebook.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes, the choice is the decision of the store owner.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes – the search within the store looks up items appearing in the entire catalog.

  7. What is your pricing model?

    Zibaba has four options. The starter, standard and professional are $19.99, $29.99 and $49.99 respectively.  Zibaba also offers an enterprise solution for customers wishing to extend the customization of their store, add additional payment methods and integrate with existing order management and fulfillment systems.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Yes – Zibaba supports Shopify and Magento imports.  The shopify app can be found at http://apps.shopify.com/.  Magento requires the store owner to export their catalog file from Magento in csv format, then upload directly from the Shop Admin, after selecting the Magento option with the content management section of the Shop Manager.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    Every product, Group Offer, Coupon and transaction utilizes like, share, ask advice and comment.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    Yes, we run an affiliate network solely for this purpose.  Zibaba recruits, manages and introduces affiliates into the network in order to work with the stores and promote their products.

 

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Highwire

Highwire – Facebook Store

The answers were provided by Greg Sisung, CEO, Inkfrog.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Uploading products to their facebook store is very easy. It’s done through an admin interface from inside their Highwire account. Once the products are uploaded and marked as active, they are automatically displayed in their Facebook store.

  2. Can this be an automated upload?

    Yes, our system allows for a CSV import of products which allow bulk uploads of products.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    We currently do not support group offers, however we do offer discount codes etc. which customers can manage and offer discount codes.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    The checkout process is currently from a separate, dedicated checkout off of Facebook but users can add products to their cart and will be redirected only when ready to checkout.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes, our system allows a customer to be directed to a dedicated checkout or the customer can view the users web storefront.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes, Highwire has a search feature that searches through the entire catalog of items.

  7. What is your pricing model?

    Facebook only stores are FREE — To add on a ‘web’ store the plans start at $19.95/mo, see http://www.highwire.com/pricing/

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    We hope to have this type of integration in a future release.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    You can like the users Facebook Store, but we don’t have the option to like on a ‘per product’ basis.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    Currently customers must promote their own Facebook stores, however we do offer many tools like Google Product Feeds to help sellers with their web stores.

 

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InstanteStore

InstanteStore – Facebook Store

The answers were provided by Lauren Green, InstanteStore.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?Since InstanteStore includes a full webstore in addition to the Facebook Store, our users can easily add their store products to their Facebook Store by selecting the different available criteria (eg. show on sale, new, products in a certain category or all products).
  2. Can this be an automated upload?Yes. It is automated. Once you’ve selected the criteria for adding products to your Facebook Store, any product added to your webstore will automatically appear in the Facebook Store if it matches the criteria you chose.
  3. Do you give merchants the ability to run group offers from their Facebook store?We currently don’t have that feature but that is something that we’re currently working on. It will be released as a free module upgrade in the very near future.
  4. Can stores be setup to enable shoppers to checkout within Facebook?Yes. Currently, the entire shopping process is done via Facebook from browsing, viewing items in their shopping cart and also checkout.
  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?Yes, our merchants can choose whether they want the shopping process to be within Facebook or redirected to their own webstore upon checkout.
  6. Is it possible to search the entire product catalog within Facebook?We’re currently completing the search feature for Facebook. So, in the very near future, visitors will be able to search through the entire product catalog via Facebook. As with our main InstanteStore solution, the Facebook Social Shop module is constantly being updated with new features.
  7. What is your pricing model?The “Social Shop” module is actually included free with the InstanteStore Shopping Cart Software service. The InstanteStore service lets you build a fully-featured webstore with advanced ecommerce functionality. The Social Shop module is just another part of InstanteStore. Pricing for the InstanteStore service with Social Shop module starts from only $19.97/month.
  8. Do you enable 3rd party integrations?  For example Magento/ e-Bay etc?We are already integrated with eBay to quickly post items for auction on eBay. That is done within InstanteStore itself. We’re currently integrated with quite a number of other 3rd party providers as well such as Quickbooks, Endicia for easy USPS shipping, StoneEdge and Doba drop shipping for quick & automated product sourcing and fulfillment.
  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.Visitors can easily Share and Like any product in the catalog. We will be adding Facebook Commenting to this very shortly as well.
  10. Do you offer any tools for merchants to promote their Facebook storefronts?Yes. We provide an attractive “site seal” for our merchants to place on their webstore. The site seal will automatically link to their Facebook store.  In addition to that, we have a module that the merchant can configure to automatically post selected products to their Facebook page’s wall and also their own personal Facebook wall as well. Since posts to the Facebook Wall appears in fan’s news feed, this helps to promote the different products they can find in the merchant’s Facebook Store.

 

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Payvment

Payvment – Facebook Store

The answers were provided by a support representative at Payvment.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Merchants can upload products to their store manually, using the CSV importer, or using our API.

  2. Can this be an automated upload?

    If you use the API, the upload will be automated. If you manually upload products or use our CSV importer the upload will not be automated.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Merchants have the ability to enable a storewide discount only for Fans who “Like” their page.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    All transactions occur within Facebook.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Currently, this is not available. All transactions occur within Facebook.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes, when searching in the search bar, results are first returned from the merchant’s store if no results match then results will appear from across Facebook. When you launch a store, you join Payvment’s huge network of 60,000+ stores and get into our Facebook-wide shopping cart system.

  7. What is your pricing model?

    Payvment is completely free, we will not charge you any fees or take a cut of your sales to use our Facebook solution. Our goal is to develop the best social network shopping technology and with your feedback we can continue to improve. Launch a Facebook store now and it will remain free even after our public beta ends.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Currently, this is not available.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    For example share/like/rate/comment etc. We offer in depth social integration. Users can share, email, tweet, like, and comment on products. Merchants can implement their Twitter feed and Facebook wall to their store. Customers have the ability to rate the buyers after a purchase is made.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    Merchants can choose to have their products listed in the Shopping Mall on Facebook.

 

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Shop Igniter

Shop Igniter – Facebook Store

The answers were provided by Carrie Thomas, ShopIgniter.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Products can be sourced into the ShopIgniter platform in a variety of format including our open API archetectuer, continuous CSV import, or through our manually by product.

  2. Can this be an automated upload?

    Yes, using our restful API a client can schedule automated uploads of products, products catagories, and content descriptions and swatches. Most of our clients use this format and sync orders out to their order management software using the same export API’s.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Yes. A primary driver and purpose of engaging with brands through social media is for special offers.  With our Social Promotion Engine brands or retailer can generate viral awareness and increase sales by implementing new retail models.  These models include promotional sales, including private sales, VIP sales, and time based sales (flash sales).  Incentive programs are flexible and defined by the retailer to be store wide, category, or product offerings, and can be used as part of incentive programs that allow your fans to earn store credits.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    Yes.  Up to 25% of a shopper’s online time is spent on Facebook so it makes sense for you to engage consumers and to sell on Facebook.  We provide a robust, full-featured channel, in-stream or in-tab,enabling full control of products, pricing, options within the Facebook and very soon on twittter.  Our customers have seem a decrease in cart abandonment and increased cart sizes when the transaction remains in Facebook.(when compared to their web store).

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes. While the preference is to resolve the transaction where the social activity occurs we do support redirecting purchase activity back to the clients .com.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes.  However, depending on the size of the product catalog this is not always recommended. With our in-stream purchase experience we allow our clients to curate products into the conversation and enable their fans to engage and purchase. If the client wants the full product catalog in-tab our platform supports an unlimited number of product types and items.

  7. What is your pricing model?

    We use a success based pricing model that allows us to share in the direct commerce outcomes (purchases) as well as the social results (shares, likes, review, rewards, coupons, etc.)

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    If the client is not looking to replatform their exisiting e-commerce system we are well positioned to support an integration through our API.

 

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SortPrice

SortPrice – Facebook Store

The answers were provided by Dave Felipe, Director of Communications, SortPrice.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Any format – Our system can handle any type of file type or file structure.

  2. Can this be an automated upload?

    It can be processed daily and we will read and update the product information at least once a day.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Yes

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    Yes.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes – Search & Category Browsing.

  7. What is your pricing model?

    Flat Rate unlimited clicks.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Work with Many shopping cart providers.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    All.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    Offer a wide range of Social tools for retailers to interact with Fans.

 

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