Incentivized Pre-Sale Social Sharing by AddShoppers

In short, Add Shoppers™ is a pre-sale solution for e-Commerce providers to incentivize more sales through its unique social sharing technology.  But that’s just the tip of the iceberg.  This robust platform gives retailers the opportunity to easily install share buttons which, in turn, offer coupon code incentives to their potential customers.

For example, a retailer logs into the Add Shoppers™ dashboard, selects either the code which fits their e-Commerce shopping platform provider or a custom code, then adds the short java script to their e-Commerce site.  Icons are then displayed showing the coupon amount the potential shopper will receive once they’ve shared the item on either Facebook, Twitter, Email, Pinterest, Kaboodle, Stumble Upon or Google Plus.

Platforms currently supported by the Add Shoppers™ technology include Magento, Volusion, Big Commerce and Shopify.  In an effort to increase sales and virally spread product offerings this really is a no-brainer for both retailers and e-Commerce platforms looking to offer their retail customers additional tools to increase sales.

Add Shoppers™ is a North Carolina based startup led by CEO Jon West.  Speaking to Commerce On Facebook, Jon stated “We just want to make the coolest, best product for retailers.  Our aim is to become the ‘add this’ of e-Commerce”.

Once a potential shopper shares an item, the retailer has access to a whole array of well laid out, easy to read and manage, reports.  The data includes information about the people who are the brands social influencers, which products are being shared, which social networks are producing the best return on investment, social network reach and demographic information including gender and geographic location of the people sharing the brands’ products.

The screenshots below show the dashboard layout and how the retailer would view their social reports:

Additionally, live examples can also be found on Fairway Styles and 3Tailer.

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Curebit Offers Online Stores the Solution for ‘Word of Mouth’ Social Marketing

Everyone talks about how effective ‘word of mouth’ marketing is within the realms of social media. But how easy is it to get customers to recommend your products? Incentivized offers are nothing new. Most online companies have at one time or another considered implementing a ‘refer a friend’ program. Some have successfully managed this while others have fallen by the way side.

The biggest problem, especially for small businesses, has always been the logistics of implementing such a program. In theory, it really isn’t rocket science. But when it comes to online tracking and the reward fulfillment, it just hasn’t been as easy as it sounds.

Now, designed for e-Commerce businesses, Curebit has the solution. First off, they offer simple and seamless integration for users of 3D Cart, Magento, Shopify, osCommerce, OpenCart, Zen Cart and DemandWare. They additionally offer custom integration for sites not using any of the above shopping platforms.

They allow the owners of online stores to offer paying customers a limited time discount in return for a successful recommendation to one of the customer’s friends. The customer can share the offer with their friends via Facebook, Twitter, eMail and Instant Messenger. On receiving the offer and clicking on the link, the friend is then taken to a landing page with additional details. Then, when the friend completes the purchase, the referrer is then notified and receives the discount for their next purchase.

Not only, is the store being recommended to new shoppers, but this also acts as a loyalty program for existing customers who become repeat shoppers. Documented on the Curebit website are two case study examples. Using Curebit, Diamond Candles ran a post-purchase campaign. Sales increased by 15% as a result of the campaign. Another client, Dodocase saw that 60% of their customers shared the offer, powered by Curebit, after making a purchase.

The system also identifies the power influencers with their “Social Influencer Tracking” giving merchants the ability to personally reach out to these customers and offer thanks or additional incentives.

So it’s no wonder that Curebit has just raised $1.2 million in funding from investors which include 500 Startups, Gordon Tucker and Alex Lloyd of Accelerator Ventures.

 

Below is a video which gives an overview of how Curebit works:

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Zibaba

Zibaba – Facebook Store

The answers were provided by Michael Katz, VP Business Development,  Zibaba.

  1. What is the format that merchants can upload their product catalogs to their Facebook store?

    Zibaba supports individual product upload on a one by one basis.  This is for small retailers with no current web presence or product catalog.  Zibaba additionally supports bulk item upload it csv, excel, xml and ftp.

  2. Can this be an automated upload?

    XML and FTP are the automated methods used by Zibaba for automatic catalog updates.  The store owner sets the frequency through the Shop Manager interface, the location of the file and everything else happens automatically.

  3. Do you give merchants the ability to run group offers from their Facebook store?

    Yes, merchants can set up group offers on Zibaba.  They select the product, minimum and maximum number of participants, start time and end time and the amount of discount.  In the same way, merchants can also run Flash sales through the Shop Manager.

  4. Can stores be setup to enable shoppers to checkout within Facebook?

    Yes, Zibaba has integration with PayPal and are currently adding more payment options for checkout within Facebook.

  5. Can stores be setup to enable shoppers to checkout and redirect to the merchants’ webstore?

    Yes, the choice is the decision of the store owner.

  6. Is it possible to search the entire product catalog within Facebook?

    Yes – the search within the store looks up items appearing in the entire catalog.

  7. What is your pricing model?

    Zibaba has four options. The starter, standard and professional are $19.99, $29.99 and $49.99 respectively.  Zibaba also offers an enterprise solution for customers wishing to extend the customization of their store, add additional payment methods and integrate with existing order management and fulfillment systems.

  8. Do you enable 3rd party integrations?  For example Magento / e-Bay etc?

    Yes – Zibaba supports Shopify and Magento imports.  The shopify app can be found at http://apps.shopify.com/.  Magento requires the store owner to export their catalog file from Magento in csv format, then upload directly from the Shop Admin, after selecting the Magento option with the content management section of the Shop Manager.

  9. What is the level of social interaction on the product catalog? For example share/like/rate/comment etc.

    Every product, Group Offer, Coupon and transaction utilizes like, share, ask advice and comment.

  10. Do you offer any tools for merchants to promote their Facebook storefronts?

    Yes, we run an affiliate network solely for this purpose.  Zibaba recruits, manages and introduces affiliates into the network in order to work with the stores and promote their products.

 

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E-Commerce Providers Adding Facebook Stores to their Offering

Until now, e-commerce providers have provided web based solutions based on selling products on the web.  Now, with the rise in popularity and in an effort to conquer the social commerce stratosphere, a new addition is being added to e-commerce solutions – The Facebook Store.

Some platforms such as Shopify and Magento are entering into partnership deals with existing Facebook storefront providers which include Zibaba and Beetailer.  All of the integration work is made by the Facebook storefront development company using API’s provided by the e-commerce platform.  The result is that users of the e-commerce platform will be able to easily migrate their web store, seamlessly into Facebook.

Other e-commerce providers are adding the Facebook solution themselves.  One such company is Gloople.  The Gloople website highlights all of the features of their overall solution and additional modules and compares, feature to feature, with competitors Shopify and Volusion.

With this addition to e-commerce providers offerings, the only conclusion is that the race to provide Facebook stores is hotting up.  Only time will tell now, if Facebook really is the destination of online shoppers.

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